Wine Marketing Program Online Day 5: The Retail Tier

Online

Learn about the retail tier, where the consumer meets the wine, during day five of the Wine Marketing Short Course.

Topics include:

The fine wine shop
Tasting room management
Digital retail and websites
E-commerce
Chain retail and category management
Selling on-premise
How restaurants choose and sell wine

Section Number

251VIT305

Instruction Method

Online class

Section Notes

This is a one day online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded and real-time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. Details regarding login information, the availability of lectures and the time(s) of instructor Q&As will be emailed out prior to the course start date.

Refund Deadline July 18, 2025. Refunds and/or enrollment transfers will not be approved after this date.

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested by Refund Deadline July 18, 2025. Refunds and/or enrollment transfers will not be approved after this date. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

Enroll Now

Schedule

Fri., Jul 25th, 2025, 8:30am to 5:30pm

Fees

$375

Instructors

Alison Crowe

Alison Crowe, MBA,

is VP Winemaking, Partner at Plata Wine Partners. A multi-talented winemaker with a love of balanced wines, Crowe believes that brands need to be firmly planted in consistent vineyard sites in order to grow. With a degree in viticulture & enology from UC Davis and graduate of the UC Davis Graduate School of Management, she has over 15 years of winemaking experience. Stints at Chalone Vineyard, Bonny Doon Vineyard as well as in Mendoza, Argentina instilled in her the important lesson that great wines begin in the vineyard.

Theresa Sanchez

Theresa Sanchez, MBA, has launched million-dollar brands across the globe and designed business and manufacturing operations for top performance. She founded Di Vine Selection, a consulting company that helps wine professionals launch new brands, broker top organic, biodynamic and regenerative winemakers and viticulture consultants, develop top wine speaker education programs and teach others about wine. She holds an MBA in International Marketing and Organization Management from the Kellogg School of Management and a B.S. in Chemical Engineering.