Digital Marketing for Craft Breweries

Online

In today's competitive craft brewing landscape, mastering digital marketing is indispensable for success. This course will empower participants to develop and execute robust digital marketing strategies that elevate their craft brewery's online presence, drive customer engagement and fuel business growth in the dynamic and evolving digital landscape. Participants will delve into essential digital marketing concepts, learn how to craft effective marketing plans, allocate budgets strategically and stay abreast of the latest trends in the digital marketing realm. From social media strategies to search engine optimization (SEO) techniques, this course equips learners with the knowledge and skills needed to navigate the digital landscape confidently and propel their craft brewery to new heights.

Learning Objectives:

  • Grasp essential digital marketing concepts
  • Craft a comprehensive digital marketing plan
  • Formulate an effective marketing budget
  • Implement social media strategies
  • Optimize content marketing efforts
  • Maximize email marketing campaigns
  • Leverage SEO techniques
  • Utilize paid advertising channels
  • Evaluate performance metrics
  • Stay up-to-date on digital marketing trends
Academic Units
0
Section Number
244BRS501
Instruction Method
Online class

Section Notes

The Digital Marketing for Craft Breweries course is an online, remote-learning course, which consists of content and curriculum that is taught with pre-recorded lectures, in addition to weekly live “office hour” sessions with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. The course is “paced asynchronous,” which means that all students will be proceeding through the course at the same time. Live office hour sessions are set at the discretion of the instructor, the time is subject to change during the course depending on instructor availability. Recordings will be made available for students who cannot make the live session. 

Please note that there will be one mandatory live class (via Zoom) on Thursday, April 10, 2025, 3 p.m. - 5 p.m. (PST).

Refund Deadline: March 10, 2025. Refunds and/or enrollment transfers will not be approved after this date. The refund processing fee is $30. 

Enrollment Policies

Refund Deadline: March 10, 2025. Refunds and/or enrollment transfers will not be approved after this date. The refund processing fee is $30.