Consumer Testing Methods

This is the third course in the Applied Sensory and Consumer Science Certificate Program. Managers and personnel of sensory evaluation and/or consumer testing programs are oftentimes placed in positions of leadership, and may have little exposure to sensory evaluation and/or consumer testing methods. This course and the entire certificate program will help develop a greater understanding and knowledge of sensory evaluation and consumer testing methods and their business and academic applications. This course is intended for professionals working in sensory evaluation and/or consumer testing departments of consumer products companies, government agencies, academic institutions and market research companies.

Course Format and Pacing
This is an online course delivered through Canvas, UC Davis CPE’s learning management system. Course materials—including video lectures, readings, assignments, and discussion forums—are released on a structured, week-by-week schedule. Students move through the course together, with regular due dates to support consistent progress and engagement. Most learners can expect to spend approximately 10–12 hours per week engaging with course content and completing assignments.

Industry-Leading Software
R is a widely used system for statistical computation and graphics, valued across data analysis, research, and applied fields. Students gain hands-on experience using this powerful open-source tool, building practical skills in data handling, visualization, and analysis that are directly transferable to professional and academic environments.

Software Requirements
R is available for use on all major platforms (Linux, Mac, Unix, Windows). Tutorials are included in the course to support installation and use, and additional guidance can be found on the R Project website. Students should ensure their systems meet the technical requirements outlined in the program’s FAQs to avoid delays when accessing course materials.