Explore strategic business applications of the foundations, principles and methods taught in the first three courses for sensory evaluation and consumer testing using case studies. The course will also cover ad claims, legal issues, product development and optimization, marketing lifecycle and professional resources.

Course Format and Pacing
This is an online course delivered through Canvas, UC Davis CPE’s learning management system. Course materials—including video lectures, readings, assignments, and discussion forums—are released on a structured, week-by-week schedule. Students move through the course together, with regular due dates to support consistent progress and engagement. Most learners can expect to spend approximately 10–12 hours per week engaging with course content and completing assignments.